Here’s What We’ll Cover:
Digital Marketing Strategy & Planning
- Developing a comprehensive digital marketing strategy.
- Setting objectives, defining target audiences, and budgeting.
- Campaign planning, execution, monitoring, and optimization.
Curriculum
- 9 Sections
- 49 Lessons
- 10 Weeks
Expand all sectionsCollapse all sections
- Campaign ExecutionThe life cycle of the Campaign execution (i.e. running) stage depends on the individual execution cycles for each of its configured engagement types. Once each of these types have completed their execution cycles, the Campaign moves to the wrap-up stage.3
- digital marketing plan3
- Developing a comprehensive digital marketing strategy.4
- What Is Objective Setting?5
- Target Audience11
- 5.1Introduction
- 5.2What Is a Target Audience?
- 5.3The Benefits of Knowing Your Target Audience
- 5.4What Are the Types of Target Audiences?
- 5.5The Difference Between Target Audience and Target Market
- 5.6Understanding the Roles of Your Target Audience
- 5.77 Ways to Determine Your Target Audience
- 5.8How to Create Target Personas with The Right Demographics
- 5.9How to Reach Your Target Audience
- 5.10How to Reach your Audience at the Right Time
- 5.11Disadvantages of Target Audiences
- budgeting11
- Campaign planning4
- Campaign monitoring6
- campaign optimization2
