Search Engine Marketing (SEM) & Pay-Per-Click (PPC)
- Introduction to search engine marketing.
- Google Ads and Bing Ads platforms.
- Keyword bidding strategies, ad creation, and optimization.
Curriculum
- 3 Sections
- 25 Lessons
- 10 Weeks
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- Search Engine Marketing (SEM)4
- Google Ads and Bing Ads platforms.12
- 2.1Introduction
- 2.2What is Pay-Per-Click (PPC)?
- 2.3An Overview of Microsoft Advertising vs Google Ads
- 2.4Paid Search: Microsoft vs Google Ads
- 2.5Types of Microsoft Search Ads
- 2.6Types of Google Search Ads
- 2.7Microsoft Vs Google Ads
- 2.8Microsoft Display Ads
- 2.9Google Display Ads
- 2.10Shopping Ads: Microsoft Vs Google Ads
- 2.11Pros & Cons: Microsoft Advertising Vs Google Ads
- 2.12Should I Use Microsoft Or Google Ads?
- Keyword bidding strategies, ad creation, and optimization.9
