Blog & Article Content Toolkit

Details

Business blogs are abandoned for a structural reason: nobody decided in advance what they were for, so every post is a fresh negotiation. This toolkit settles that first, with a positioning exercise establishing who the writing is for and what it is meant to achieve, then supplies the machinery to sustain it. Twelve article structures cover the formats that reliably work — the explainer, the comparison, the process walkthrough, the case study, the opinion piece, the answer to a question clients keep asking — each with an outline, section guidance and a worked example. Planning tools include a content calendar, an idea capture register and a repurposing map that turns one substantial article into several shorter pieces. Editorial standards cover consistency, and a research and sourcing note addresses citation and the risk of publishing claims you cannot support.

Download Contents: 24 files · 12 × DOCX article structures, 6 × worked examples, 1 × content calendar (XLSX), 1 × idea register (XLSX), 1 × repurposing map, 1 × editorial standards guide (PDF), 2 × checklists, licence · 5.1 MB

Licence: Personal Use Licence — one named individual. Unlimited personal use, fully editable, non-transferable. Resale, redistribution and inclusion in any product or service sold to others are not permitted.