Keyword Research & Content Planning Kit

Details

Keyword research goes wrong in a consistent way: a list of high-volume terms is assembled, content is written against them, and none of it converts because the terms were chosen by volume rather than by intent. This kit works from intent first. The method covers separating informational, comparison and purchase intent, assessing whether a term is realistically winnable for a site of your size, identifying the long-tail clusters where small sites actually compete, and mapping terms to the page type that should serve them. The spreadsheet system supports the whole workflow — a research register, a clustering sheet, an intent and difficulty assessment, and a content plan that maps each cluster to a planned page with status tracking. Formulas are visible and unlocked. Search tools and their data are not included; the kit is the method and the structure.

Download Contents: 9 files · 1 × method guide (PDF, 38 pages), 4 × XLSX workbooks (research, clustering, assessment, content plan), 1 × ODS set, 1 × intent reference, 1 × worked example, licence · 3.2 MB

Licence: Personal Use Licence — one named individual. Unlimited personal use, fully editable, non-transferable. Resale, redistribution and inclusion in any product or service sold to others are not permitted.