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- Analytics & Data-driven Marketing
Curriculum
- 7 Sections
- 58 Lessons
- 10 Weeks
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- KPIs: What Are Key Performance Indicators? Types and Examples11
- Google Analytics7
- Facebook Insights8
- What Is Data Collection: Methods, Types, Tools11
- 4.1Introduction
- 4.2What is Data Collection?
- 4.3Why Do We Need Data Collection?
- 4.4What Are the Different Data Collection Methods?
- 4.5Data Collection Tools
- 4.6The Importance of Ensuring Accurate and Appropriate Data Collection
- 4.7Issues Related to Maintaining the Integrity of Data Collection
- 4.8What are Common Challenges in Data Collection?
- 4.9What are the Key Steps in the Data Collection Process?
- 4.10Data Collection Considerations and Best Practices
- 4.11FAQs
- Data Analysis and Interpretation7
- 5.1Data Management and Cleaning
- 5.2Data cleaning involves several steps to identify and rectify issues in the collected data
- 5.3Basic and Advanced Data Analysis Techniques
- 5.410 Quantitative Data Analysis Software
- 5.55 Qualitative Data Analysis Software
- 5.6Presenting Results Effectively
- 5.7Using Data to Make Informed Decisions
- Performance metrics6
- WHAT IS REPORTING?8
- 7.1definition
- 7.2WHY IS REPORTING IMPORTANT?
- 7.3WHAT NEEDS TO BE INCLUDED IN A REPORT?
- 7.4BEST PRACTICE: REPORTING & ANALYSIS IN THE FIELD OF SOCIAL MEDIA
- 7.5IDENTIFYING EVENTS QUICKLY
- 7.6INTERPRETING KEY FIGURES CORRECTLY
- 7.7REPORTING WITH SHAREPOINT AND MICROSOFT 365
- 7.8VISUALISING DATA WITH REPORTING SYSTEMS
