Entry-Level Digital Marketing & Content Specialist

Job Description

ABOUT JOB

We are seeking an Entry-Level Digital Marketing & Content Specialist who is comfortable using AI tools, understands their benefits and risks, and can help transform firm-provided materials and public information into compelling multimedia content. The ideal candidate will be detail-oriented, organized, and able to work efficiently in a fast-paced law firm environment.

This role is perfect for someone who wants hands-on experience with digital marketing in the legal industry—and has the ambition to grow into a senior or director-level position.

Key Responsibilities

Content Creation & Publishing

• Efficiently create and publish WordPress blog posts based on:
  • News reports
  • Publicly available information
  • Internal firm content

Social Media Management

• Produce and schedule engaging posts for:
  • Facebook
  • Instagram
  • TikTok
  • X (Twitter)
  • YouTube
  • Snapchat
  • Other emerging channels
• Create short-form video content, captions, and visual assets.

AI-Driven Content 

• Use modern AI tools to:
  • Transform source material into first drafts
  • Generate graphics, social media posts, short videos, and blog content
  • Create a streamlined content pipeline from idea to the final asset

Compliance & Standards

• Follow firm content guidelines, brand voice, and editing standards.
• Ensure all content complies with:
  • Professional conduct rules for attorney advertising
  • Privacy, accuracy, and ethics requirements

Digital Ads

• Assist with posting and managing simple paid social ads, including boosted posts and lightweight campaigns.

Preferred Qualifications

Experience using:

• WordPress
• Jetpack
• Canva, CapCut, Nano or similar tools
• AI platforms (ChatGPT, Claude, Midjourney, Runway, etc.)
• Understanding of AI capabilities and limitations (hallucinations, compliance issues, bias, etc.).
• Multilingual candidates strongly encouraged.
• Strong writing skills and attention to detail.
• Ability to manage time, meet deadlines, and work independently.

Growth Opportunity

This role has significant upward potential. The right candidate may grow into a Marketing Director position, taking on responsibilities such as:

• Vendor and technology selection and oversight
• Marketing strategy and execution
• Managing external partners and freelancers
• Analytics and reporting
• Budget planning

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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